Ian Loon on Impressions & Ad Fraud in Asia

Ian Loon, Regional Director, Digital Leadership Team, SMG SEA, recently penned a cautionary article on Ad Fraud – a major concern for all of us in the digital business. He calls on the industry to sit-up and be more conscious of verification covering ad-serving, brand safety and viewability.

To this date, there are still some that do not use third party ad serving – a basic requirement that also serves as an independent mean to verify the deliverables of their campaigns.

“With fraudulent delivery, the industry – marketers, agencies and value-chain players included, risk losing the credibility and desired investments we all want to obtain – all to the greed of selfish players no different from the Wolf of Wall Street.”

Read the full article here: