PHOTOGRAPH BY KATHERINE WEBB
Check out the interview with our global EVP Matt Kain, who leads our Global Network Client Operations.
Excellent points on programmatic. And we particularly love this quote:
“As programmatic becomes better understood, it will be seen as just an efficient form of trading. We will stop talking about “programmatic” like it’s some form of alchemy and begin to understand and leverage it for what it is – data driven marketing automation at scale, which will become just a core component of a modern marketer’s toolset. It will just be the way that most addressable inventory is traded – remnant, premium, custom, online, TV, radio, OOH, everything.”
Speak to your SMG team and ask about our programmatic buying services through Audience On Demand.
Ah, August. A magical time of the year where seasons change in the Western hemisphere.
Here in SEA, seasons don’t change but the magic of the monsoons take over, coupled with the many festivals we celebrated together as a region.
This month, we are celebrating a variety of press hits:
- President of Global Operations, SMG, John Sheehy’s (photo above) visit to Thailand (read here and here)
- Suppakit Limboonsong’s Promotion to GM, MediaVest Thailand (read here and here)
- Media Prima Retains MediaVest Malaysia (read here)
- SMG Philippines Wins Kremil-S Business (read here)
- Rajesh Mahtani, Head of Growth and Strategy, SMG SEA, on the Future of Outdoor Advertising
Ending it off with an excerpt of Rajesh’s thought leadership piece:
That’s where the future is – we’re not going to leave it at just live interaction. We’ll have to constantly find creative ways to create experiences that people value and thus, would spontaneously amplify further and increase longevity of their experience. At the same time, amplification would allow others who were not onsite to live the experience through the eyes of those who captured it – in turn, allowing them to relive the moment as well. (read more here)