Check out the interview with our global EVP Matt Kain, who leads our Global Network Client Operations.
Excellent points on programmatic. And we particularly love this quote:
“As programmatic becomes better understood, it will be seen as just an efficient form of trading. We will stop talking about “programmatic” like it’s some form of alchemy and begin to understand and leverage it for what it is – data driven marketing automation at scale, which will become just a core component of a modern marketer’s toolset. It will just be the way that most addressable inventory is traded – remnant, premium, custom, online, TV, radio, OOH, everything.”
Speak to your SMG team and ask about our programmatic buying services through Audience On Demand.