Networking After Dark 2014

Jeffrey Seah Jury Spikes

This 2014, Jeffrey Seah (third from left), CEO, Starcom MediaVest Group, SEA, was on the media jury panel for Spikes Asia.

Other esteemed members of the jury include:

  • Mark Patterson, CEO, Asia Pacific & Chairman, China, Asia Pacific – Jury President
  • Atiek Sudirman, Managing Director, UM, Indonesia
  • Jun-Woo Park, Media Group Director, HSAD, South Korea
  • Mike Wilson, Chief Executive Officer, Havas Media, Australia
  • Roid Sin, Chief Executive Officer, OMD, Hong Kong
  • Yesudas Sankara Pillai, Managing Director, Indian Subcontinent, Vizeum, India
  • Yusuke Suzuki, General Manager, Hakuhodo DY Media Partners, Japan

Keeping to our tradition and association with Spikes Asia (23-26 September 2014), VivaKi SEA once again brought the party to industry folks with “Networking After Dark”.

Along with Starcom MediaVest Group and ZenithOptimedia, the advertising fraternity at-large congregated at Paulaner Bräuhaus Singapore – a stone throw away from Suntec Convention where Spikes Asia was held.

VivaKi NAD2014-1 VivaKi NAD2014-2VivaKi NAD2014-5 VivaKi NAD2014-4VivaKi NAD2014-6 VivaKi NAD2014-3LandShark Games – a games developer that brings engaging game content to the social game community and bond players together – also swung by to set up camp and showcased their newest goods.

As always, it was a great time of networking and getting reacquainted with food, drinks, conversations and fun. Are you looking forward to NAD 2015? We sure are.

Matt Blackborn on Audience Insight & Programmatic Advertising

“Even though programmatic advertising is rooted in technology, it has the power to drive more creativity,” said Matt Blackborn, President of Emerging Markets, SMG.

He was in an interview with Beet.TV as part of a series covering DMEXCO.

He acknowledged that programmatic still faces hurdles in perception and reasoned that when greater business outcomes are shown and a shift in perception occurs, widespread use will eventually occur.

Credits to and enjoy the full interview here on Beet.TV.

Ranga Somanathan on The Guardian’s Expansion

Ranga Somanathan, COO, SMG SEA, shed some light on The Guardian’s latest revelation of their considerable intent to explore and expand into Asia, India, in particular.

He shared with Mumbrella that “there has been a bit of headwind for English-language newspapers in India recently”, “the titles going really well are local-language newspapers” and posed this question – “while English newspapers are growing, their growth rates are slowing down. So if The Guardian does come to India, the big question is how relevant will they be for the local market?”

“Awareness is prevalent among India’s intellectual elite, but not the masses. Therefore the paper will need to do a lot of awareness building if it is to fulfil its ambitions.”

Credits to and read the full article here on Mumbrella Asia.

Rajesh Mahtani on The Modern Pillars of Media

Rajesh Mahtani, Head of Strategy & Growth, SMG SEA, recently penned his thoughts on The Modern Pillars of Media.

It’s a world of changes – the media planning model in today’s world has been disrupted with the inclusion of data and technology at the intersection. It is time to ask ourselves this – what are the modern pillars of media that form the foundation of planning and delivering campaigns?

In his opinion, the five pillars that cater to the modern consumer journey are:
1. Discoverability
2. Conversability
3. Addressability
4. Shareability
5. Agility

The modern pillars of media are a lot more human and experiential in nature. And complex, in terms of their measurement…The key difference is that campaigns today need to not just be designed for the collective (our focus in the past), but also delivered to the individual. And with data and technology, we are able to target precisely the people we want.

Read the full article here.