Ranga Somanathan, COO, SMG SEA, shed some light on The Guardian’s latest revelation of their considerable intent to explore and expand into Asia, India, in particular.
He shared with Mumbrella that “there has been a bit of headwind for English-language newspapers in India recently”, “the titles going really well are local-language newspapers” and posed this question – “while English newspapers are growing, their growth rates are slowing down. So if The Guardian does come to India, the big question is how relevant will they be for the local market?”
“Awareness is prevalent among India’s intellectual elite, but not the masses. Therefore the paper will need to do a lot of awareness building if it is to fulfil its ambitions.”
Credits to and read the full article here on Mumbrella Asia.