Matt Blackborn on Audience Insight & Programmatic Advertising

“Even though programmatic advertising is rooted in technology, it has the power to drive more creativity,” said Matt Blackborn, President of Emerging Markets, SMG.

He was in an interview with Beet.TV as part of a series covering DMEXCO.

He acknowledged that programmatic still faces hurdles in perception and reasoned that when greater business outcomes are shown and a shift in perception occurs, widespread use will eventually occur.

Credits to and enjoy the full interview here on Beet.TV.

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