Excellent initiative by our SMG Singapore Social team! This helps us as an industry educate the next generation of social practitioners in our region. Way to go people!!! #MakeNextNow
Starcom MediaVest Group has announced Leah Besa-Jimenez as CEO of the company with Joanna Mojica, CEO of SMG Philippines leaving for health reasons.
Besa-Jimenez hails most recently from Smart Communications, Philippines leading wireless provider owned by the Philippine Long Distance Telephone Company.
As Group Head for the Media Convergence Group at Smart Communications she was in-charge of SmartAds, building the Smart Advertising Ecosystem and expanding its product and service portfolio. Working with the media part of the group, she led the development of synergised digital media platforms and helped forged partnerships for their content play.
Prior to SMART, Besa-Jimenez was part of the team at Netbooster Asia. She was involved in its sale as Managing Director, Netbooster Asia which was later renamed Movent.
Welcome to the family, Leah. Joanna, you will be missed and we hope to see you back and best wishes for your health.
Her industry accolades are stellar; besides speaking at local and regional conferences on CRM and Digital; Leah is a concurrent Board Member at the MMA (Mobile Marketing Association) APAC Board, IMMAP (Internet and Mobile Marketing Association of the Philippines) and I-COM Programme Board.
“Leah’s 20 years of experience in marketing, the agency business, CRM and digital arenas has provided her breadth and depth of technical knowledge in the fast changing communications world,” said Jeffrey Seah CEO Starcom MediaVest Group Southeast Asia, Country Chair for VivaKi.
Coupled with her strong market knowledge and an eye for the changing now, she will bring fresh sight and impetus as SMG Philippines traverse the data and content laden communication scene, Seah added.
“It’s an interesting and challenging time to be in media, the market is ripe and stakeholders are pushing to move it forward. To be invited to be part of it, work alongside the strong SMG team and network and have a portfolio of brands is an honor,” said Besa-Jimenez.
Starcom MediaVest Group (SMG) has won AIA’s media business in Singapore.
SMG’s scope of work includes media planning, performance marketing and content solutions.
SMG’s win follows the recent campaign SMG’s Malaysia office created for AIA called ‘Letters for the Future’. A campaign which encouraged reserved Malaysians to express their heartfelt sentiments by writing letters to their children. SMG Malaysia then packaged and delivered the letter in a time capsule, which preserved the letter for future generations. The campaign was short-listed at the Festival of Media Asia.
“Starcom’s work with the AIA Group and AIA in Malaysia has been a big plus point in winning the business as we look to align our media strategy. Another reason is the strong and responsive account servicing team that AIA Singapore will be working with when we handpicked Starcom MediaVest Group,” said AIA Singapore.
“The insurance category is an interesting one with an audience segment that is wide. Having a deep understanding of that audience is important to building AIA’s story in connecting with the consumer. I am happy that AIA recognized our strengths, capabilities and thinking as we embark on a journey and do great work together,” said Patricia Goh, Managing Director Starcom MediaVest Group Singapore.
AIA provides insurance for individuals and businesses. The business that is now AIA was first established in Shanghai over 90 years. It is a market leader in the Asia Pacific region (ex Japan) based on life insurance premiums.
AIA is part of the AIA Group.
Congrats to the team that made this possible! #winasone
SMG Wins Ricola’s Media Business
Ricola, the manufacturer of cough drops and breath mints in Switzerland, has appointed Starcom MediaVest Group to manage its media strategy and business.
Starcom MediaVest Group’s remit covers media planning, digital and content solutions.
A pitch was held and three agencies were shortlisted. Maxus was the incumbent agency on the account.
“Team SMG has demonstrated strong commitment, enthusiasm and an overall good understanding of the Ricola business and challenges. We are also impressed with some of the ideas put forward by the Starcom team to build Ricola’s branding,” said Celeste Ong, Country Manager, Southeast Asia Ricola Asia Pacific.
Ricola provides soothing relief to millions of consumers through its unique herbal formula that are both natural and great tasting. It exports its herb specialties to more than 50 countries in Europe, Asia, America and the Middle East.