SMG Wins Ricola’s Media Business
Ricola, the manufacturer of cough drops and breath mints in Switzerland, has appointed Starcom MediaVest Group to manage its media strategy and business.
Starcom MediaVest Group’s remit covers media planning, digital and content solutions.
A pitch was held and three agencies were shortlisted. Maxus was the incumbent agency on the account.
“Team SMG has demonstrated strong commitment, enthusiasm and an overall good understanding of the Ricola business and challenges. We are also impressed with some of the ideas put forward by the Starcom team to build Ricola’s branding,” said Celeste Ong, Country Manager, Southeast Asia Ricola Asia Pacific.
Ricola provides soothing relief to millions of consumers through its unique herbal formula that are both natural and great tasting. It exports its herb specialties to more than 50 countries in Europe, Asia, America and the Middle East.