SMG Announces Leah Besa-Jimenez As New CEO for the Philippines

Starcom MediaVest Group has announced Leah Besa-Jimenez as CEO of the company with Joanna Mojica, CEO of SMG Philippines leaving for health reasons.

Besa-Jimenez hails most recently from Smart Communications, Philippines leading wireless provider owned by the Philippine Long Distance Telephone Company.

As Group Head for the Media Convergence Group at Smart Communications she was in-charge of SmartAds, building the Smart Advertising Ecosystem and expanding its product and service portfolio. Working with the media part of the group, she led the development of synergised digital media platforms and helped forged partnerships for their content play.

Prior to SMART, Besa-Jimenez was part of the team at Netbooster Asia. She was involved in its sale as Managing Director, Netbooster Asia which was later renamed Movent.

Welcome to the family, Leah. Joanna, you will be missed and we hope to see you back and best wishes for your health.

Her industry accolades are stellar; besides speaking at local and regional conferences on CRM and Digital; Leah is a concurrent Board Member at the MMA (Mobile Marketing Association) APAC Board, IMMAP (Internet and Mobile Marketing Association of the Philippines) and I-COM Programme Board.

“Leah’s 20 years of experience in marketing, the agency business, CRM and digital arenas has provided her breadth and depth of technical knowledge in the fast changing communications world,” said Jeffrey Seah CEO Starcom MediaVest Group Southeast Asia, Country Chair for VivaKi.

Coupled with her strong market knowledge and an eye for the changing now, she will bring fresh sight and impetus as SMG Philippines traverse the data and content laden communication scene, Seah added.

“It’s an interesting and challenging time to be in media, the market is ripe and stakeholders are pushing to move it forward. To be invited to be part of it, work alongside the strong SMG team and network and have a portfolio of brands is an honor,” said Besa-Jimenez.

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