Singapore’s dmexco occurred earlier in the week with theme around “Bridging Worlds in Digital Marketing – Content Consumption Trends in a data-driven world”. SMG’s APAC President Mike Amour was invited to be one of the three prophets who would provide their individual perspective and predictions for the digital advertising industry in a 3 min speech.
Interesting, relevant stories are a critical element of any content marketing strategy, but an equally vital component is understanding the where, when, what, and how of content consumption. That’s why it has become increasingly important for marketers to employ data-driven insights in order to succeed with their content marketing strategy.
While most marketers are now embracing some form of content marketing, what is often overlooked is the almost complete control exercised by consumers on the content they receive and consume. Interesting, relevant stories are a critical element of any content marketing strategy, but an equally vital component lies in marketers understanding the where, when, what and how of content consumption.
As Mike decoded content consumption patterns in a data-driven world he said, “Successful campaigns around content has data around people and the pace they are moving at. Precision content, power of imagery, cross-screen engagement are the pillars of content marketing.”
“This proliferation of technology and platforms, consumer behaviour and data creation spurs the need for brands to be imaginative in how they build relationships with consumers, connecting at the pace and purpose of people, using data to make faster and better decisions and driving precision to accelerate purchase and advocacy,” said Mike as he dived into the Samsung Oscar selfie to illustrate as a case study.
Do reach out to SMG if you are interested to find out more about data driven content marketing.