At the Singapore Media Awards 2015, it was a night of pride and joy for SMG. We won a total of 6 awards.
With a total of 12 finalists, we won 3 campaign awards – Best Use of Experiential Marketing (Heineken), Best Social Media Campaign (Heineken) and Best Use of Content (Tiger). All great category wins. Congratulations to the APBS team !!!
Samsung was crowned as the Strongest Brand. This is a new award whereby SMA partners with Brand Finance Plc whose judging criteria was rigorous with Brand Strength Index (BSI) a consistent, competitive benchmarking tool that identifies the strength of each brand looking at Inputs – communication, visibility, Brand Equity and Qualitative measures – increase in revenue, market share etc to determine the winner. Congratulations to Team Samsung – Elaine and Janice’s teams. !!
For those who were present at the award ceremony will agree with me that it was a night full of joy and emotion for our bubbly Joanne Fu who won the Young Media Person of Year. Well done Joanne! I hope you will continue to give your best.
Last but not least, we were also awarded the King of the Media Jungle – People’s Choice. Thanks to all of you for voting and getting all your clients, media partners, friends and family to vote.