Thailand, 28 October 2015 – Starcom Mediavest Group in Thailand has topped RECMA’s Qualitative Evaluation for media agencies.
The Qualitative Evaluation reflects the impact of the preliminary 2015 Compitches as well as the recent moves and agency developments, and thorough revision of the Resources and Client Portfolio assessments.
SMG hit the #1 spot through:
- Competitiveness mainly measured by pitches results over the last three years.
- Momentum measured by the short and mid-term activity growth, new business activity, changes to the top management and awards
- Resources in Digital and Diversified Services (Outdoor, Branded Content, Entertainment, Sponsoring/Events, Multi-Cultural, Retail, Econometrics, etc.), ratio of diversification, geographical coverage
- Client Profile: number of big advertisers handled, number of local advertisers, share of the 3 biggest (exposure) and relationship stability of the top 10 clients
14 media agencies are ranked with scores from +18 to -4 points; following a decreasing classification from “High Profile”, “Good profile” and “Average profile”.
Starcom Mediavest Group was the media agency with high profile with 18 points.
The benchmark which is, part of the Qualitative Evaluation, compares short and long term periods: October 2015 vs. October 2014 and since end 2013.
“When an organisation succeeds it is because its people know what they do and why they do it. We have always been a purpose-driven organisation – human experiences matter,” said Atipol Ithivatana, CEO Starcom Mediavest Group Thailand.
“Our new purpose builds upon our past success, unleashing the power of digital, data and content, integrating them all together,” said Jeffrey Seah CEO Starcom Mediavest Group Southeast Asia, Country Chair VivaKi.
RECMA is an independent research company publishing media agency reports. The French headquartered firm provides strategic intelligence reference tools to help the top 500 global advertisers in their decision-taking and agency sourcing.