At the recent I.C.E (Insights, Creativity, Effectiveness) Awards, Starcom Mediavest Group Philippines bagged 4 awards out of its 4 submissions:
- Silver: Share a Coke Philippines (Multimedia Category),
- Bronze: Biogesic’s Ingat na Damang Dama Sineserye (Single Medium Category),
- Bronze: McDonald’s National Breakfast Day (Multimedia Category),
- Bronze: Splash’s Maxi-Peel Journey to Renewal (Single Medium Category).
I.C.E Awards is the first ever 100% media awards for media agencies and organised by MSAP (Media Specialist Association of the Philippines). Judges came from the advertisers, academe, research and creative agencies. No media agencies or vendors were included in the panel of judges.
These awards come after bagging the Agency Of the Year Awards held last July where Starcom Mediavest Group took home the AOY Overall Media Excellence Award and Best in Business Performance recognition.