SMG has been named R3’s top markets for most number of business wins in Singapore and Philippines in 2015.
In Singapore, we took on Courts, National Environment Agency, Land Transport Authority, Infocomm Development Authority, AIA and Asia Pacific Breweries.
In the Philippines, we took on Coke, Smart, EastWest Bank, Oishi, World Bank, Foton, PureGold, Unilab, and CebuPacific.
“Something has to be said about Patricia and Leah’s leadership which were contributing factors to spectacular business growth. It is a validation of our network to bring the best of network thinking and application to drive these new Asia MNCs,” said Jeffrey Seah, CEO Starcom Mediavest Group, SEA & Country Chair VivaKi.
R3 is a marketing consultancy helping leading marketers on independent benchmarking and improvement of marketing efficiency and effectiveness.
Congratulations to the Philippines team!
Starcom has announced the first batch of graduates from a training programme launched last year called SMG University.
SMG University was launched in September last year with the aim of going back to basics of understanding the consumer where the work is more important downstream than upstream making the process of insight and discovery more robust.
Modules covered are digital planning, screen neutral planning, programmatic, activation and measurement.
SMG University is a comprehensive training program offered to all its employees that marries theoretical, interactive practice. The program strengthens SMG’s culture of creating value – accumulating knowledge, sharing learnings and insights, elevating the collective to be the best partner for marketers. The program progresses from integrated fundamental modules to intermediate and advance certifications.
SMG’s CEO Leah Besa-Jimenez said, “Our company’s greatest asset is its people, they are the driving force of our business. Investing in them and giving them the proper tools to do the best job possible in the rapidly changing landscape, is integral to their success and of the company.
At the recent I.C.E (Insights, Creativity, Effectiveness) Awards, Starcom Mediavest Group Philippines bagged 4 awards out of its 4 submissions:
- Silver: Share a Coke Philippines (Multimedia Category),
- Bronze: Biogesic’s Ingat na Damang Dama Sineserye (Single Medium Category),
- Bronze: McDonald’s National Breakfast Day (Multimedia Category),
- Bronze: Splash’s Maxi-Peel Journey to Renewal (Single Medium Category).
I.C.E Awards is the first ever 100% media awards for media agencies and organised by MSAP (Media Specialist Association of the Philippines). Judges came from the advertisers, academe, research and creative agencies. No media agencies or vendors were included in the panel of judges.
These awards come after bagging the Agency Of the Year Awards held last July where Starcom Mediavest Group took home the AOY Overall Media Excellence Award and Best in Business Performance recognition.
Awesome piece of news from our SMG Philippines colleagues.
They have just pick up new work and business wins from Coca-Cola, Smart Telecom, Unilab and LiWayWay.
Click here to read more about. Congratulations to the team!
SMG Philippines CEO, Leah Besa Jimenez
From everyone here at SMG in South East Asia, wishing all our Muslims friends and colleagues, a peaceful month of Ramadan.