SMG Singapore, Philippines R3’s Top Markets

SMG has been named R3’s top markets for most number of business wins in Singapore and Philippines in 2015.

In Singapore, we took on Courts, National Environment Agency, Land Transport Authority, Infocomm Development Authority, AIA and Asia Pacific Breweries.

Singapore-Starcom MediaVest

In the Philippines, we took on Coke, Smart, EastWest Bank, Oishi, World Bank, Foton, PureGold, Unilab, and CebuPacific.

Philippines-Starcom MediaVest

“Something has to be said about Patricia and Leah’s leadership which were contributing factors to spectacular business growth. It is a validation of our network to bring the best of network thinking and application to drive these new Asia MNCs,” said Jeffrey Seah, CEO Starcom Mediavest Group, SEA & Country Chair VivaKi.

R3 is a marketing consultancy helping leading marketers  on independent benchmarking and improvement of marketing efficiency and effectiveness.


SMG Singapore Wins SG50 Award

SMG has won the Singapore 50 Enterprise business award.

The Singapore 50 Enterprise award celebrates the great contributions to the success of Singapore, creating breakthroughs that would be of advantage to all businesses within the country, perpetuating the economic success of Singapore where businesses have played a part in for the last 50 years.


The eligibility criteria & selection for SG 50 Enterprise 2015 has been rigorous.

  • Only a number of 50 entities are open to all industry/trade for 2015.
  • Each participant must be nominated by the public before participating in the award.
  • Only a limited of up to a maximum number of 5 nominees or participants in each sector of industry
  • Generation of healthy revenues given the human financial capital and other resources the company possess.
  • Good business practices, operational efficiency and outstanding performance
  • The company, in any way or manner, have contributed to the economic growth of Singapore within the past 50 years.
  • The company has to be an established businesses which are “iconic” in their sector of industry.

There will be an article out in January on SMG in The Business Times so we will let everyone know when it’s out.

The editor Amanda Tan asked us in the interview: “What makes SMG stand out from its competitors?

My answer was “We have the humility of a start-up and scale of a multi-national company with offices in Moscow, Bogotá, Africa, New York, London, Hong Kong, Singapore. We reinvent and never accept status quo. We have the right knowledge, technology to inspire employees and brands to  be super-brands & super-employees.”


“This award is for the team in Singapore – you make our culture stick & click and this shows in pitches and in our cohesiveness as a company,” said Patricia Goh, Managing Director SMG Singapore.



SMG’s Night At The Singapore Media Awards 2015

At the Singapore Media Awards 2015, it was a night of pride and joy for SMG. We won a total of 6 awards.

With a total of 12 finalists, we won 3 campaign awards – Best Use of Experiential Marketing (Heineken), Best Social Media Campaign (Heineken) and Best Use of Content (Tiger). All great category wins. Congratulations to the APBS team !!!

Samsung was crowned as the Strongest Brand. This is a new award whereby SMA partners with Brand Finance Plc whose judging criteria was rigorous with Brand Strength Index (BSI) a consistent, competitive benchmarking tool that identifies the strength of each brand looking at Inputs – communication, visibility, Brand Equity and Qualitative measures – increase in revenue, market share etc to determine the winner. Congratulations to Team Samsung – Elaine and Janice’s teams. !!

SMA 2015 - Samsung

For those who were present at the award ceremony will agree with me that it was a night full of joy and emotion for our bubbly Joanne Fu who won the Young Media Person of Year. Well done Joanne! I hope you will continue to give your best.

Joanne FuSMA 2015 - Young Media Person

Last but not least, we were also awarded the King of the Media Jungle – People’s Choice. Thanks to all of you for voting and getting all your clients, media partners, friends and family to vote.

SMG Singapore’s Elaine Poh wins award from Kellogg’s

SMG Singapore’s Elaine Poh (pictured), Executive Director and her team were recognized the good work by  Kellogg’s for their internal Tony Awards.

The Tony Awards is a quarterly award, recognizing the good work done by all the markets who work on Kellogg’s account.

Our very own Elaine Poh won the “Earn Your Stripes” category as described by the client, “that demonstrates a a strong work ethic, taking pride in working both smart and hard while ALWAYS producing high quality work.

This could include, but is not limited to: being a person that can always be trusted and relied upon for any task/project, taking pride in all the “little” triumphs, including error-free work and spot-on analysis, inspiring others through exemplary work, dedication, and a can-do attitude, being someone who never gives-in to challenges and strives to learn in order to complete tasks, or a person who helps others complete tasks/projects in order to meet deadlines.”

Elaine Poh 2

Elaine has definitely earned her stripes, not just with her clients but definitely also with SMG.