SMG Wins Ricola’s Media Business
Ricola, the manufacturer of cough drops and breath mints in Switzerland, has appointed Starcom MediaVest Group to manage its media strategy and business.
Starcom MediaVest Group’s remit covers media planning, digital and content solutions.
A pitch was held and three agencies were shortlisted. Maxus was the incumbent agency on the account.
“Team SMG has demonstrated strong commitment, enthusiasm and an overall good understanding of the Ricola business and challenges. We are also impressed with some of the ideas put forward by the Starcom team to build Ricola’s branding,” said Celeste Ong, Country Manager, Southeast Asia Ricola Asia Pacific.
Ricola provides soothing relief to millions of consumers through its unique herbal formula that are both natural and great tasting. It exports its herb specialties to more than 50 countries in Europe, Asia, America and the Middle East.
Singapore/SEA Headquarters, January 28 2015 – SMG Singapore was delighted to host our global CEO, Laura Desmond, COO John Sheehy and regional & country CEOs in our office. Despite her jam-packed schedule in Singapore meeting clients as the CEOs in Asia, Laura held a town hall in the Singapore office.
Laura spoke about the value of the Singapore office, which hosts the Southeast Asia regional headquarters which has high value. The strongest digital talent walks the hallways in Singapore and our global clients have the headquarters here.
“Singapore is a very important market as it is the centre of client activity. It’s a market that punches above its weight.”
Laura spoke in depth about media being at the centre of the tech revolution, that clients want the complex made simple. She urged all of us to lead them from ahead and to keep pushing clients beyond boundaries.
“Fast beats big,” she added.
“Be bold, be brave. I would much rather you ask forgiveness, not permission,” she said, adding, “I have made so many mistakes in my career but I learnt not to get beaten down. Failure is the experience to get me to the next thing.”
We gathered to take a photo with the Travelling Trophy from Cannes and FOMG.
Onward to our GIC goal!
Laura was also interviewed on Bloomberg TV in Singapore. Do check out the interview at the link below.
[First posted on 26th March 2012]
Sharing this tumblr blog which is akin to a big needle that bursts the false sense of security bubble agency folks created for themselves. Humour aside, it calls for us to take a step back, look at campaigns in whole and see beyond the brief to consider the value exchange we are creating.
After all, if it’s experiences we are chasing after, it should be human enough to live up to 3 traits – simple, meaningful and real-time.