Things Real People Don’t Say About Advertising

[First posted on 26th March 2012]

Sharing this tumblr blog which is akin to a big needle that bursts the false sense of security bubble agency folks created for themselves. Humour aside, it calls for us to take a step back, look at campaigns in whole and see beyond the brief to consider the value exchange we are creating.

After all, if it’s experiences we are chasing after, it should be human enough to live up to 3 traits – simple, meaningful and real-time.